HER-conomy Initiative

Program Overview

HER-conomy is a 6-week program designed to build an inclusive world without borders for women in Alberta and Western Canada. This is achieved through capacity-building training in leadership support and social empowerment for women entrepreneurs, leaders, and advocates.

The program fosters an empowering community where women of diverse backgrounds, life experiences, and demographics can connect and thrive. It provides them with fair advantages, enabling them to strengthen each other and grow into exceptional leaders.

The HER-conomy Initiative Program is specifically developed to bridge communication gaps and upskill the women’s community in Alberta, thereby creating equitable economic opportunities.

Program Delivery

HER-conomy will be delivered via interactive presentations and class activities, led by seasoned entrepreneurs and instructors, in a virtual format.


Who Qualifies to Apply?

You are eligible to apply if you
  • Identify as a woman.
  • Require coaching and mentoring for career advancement and/or entrepreneurship.
  • Want to join other women in building an ecosystem with great economic advantages.
  • Want to impact the women workforce and blaze the trail in your chosen niche.
  • Need upskilling to boost employability.
  • Need motivation from the women fellowship to achieve your goals.
  • Need access to capital/funding.
What to Expect
Entrepreneurship Program

Starting a business can be challenging and there are many demands on you which can impact how to launch and run the business. Our entrepreneurship program is designed to support you through the process, by providing trainings and services to help you run a successful business.


Week 1 – Start up: Business Planning

  • Business Registration/Licensing
  • Writing a Business Plan
  • Access to Capital
  • Vision, Mission, and Organisational structure

Week 2 – Business Development: Sales &Marketing

  • Market Entry Plan – Market Intelligence, Market Research, GTM Strategy
  • Digital Marketing – Website, social media, SEO, Email marketing etc.
  • Sales Strategy – Customer Acquisition, Loyalty, and Retention Program etc.
  • Corporate Outlook – Branding, Ads, Brochure, Flyers, Media, Tabloids, etc

Week 3 – Business Management: Operational Excellence

  • Processes and Systems
  • Performance and Employee Management
  • Process Improvement and Customer Satisfaction
  • Coaching and Leadership Engagement

Week 4 – Business Scale-up: Growth & Expansion

  • Partnerships and Collaboration
  • New Markets, Product Development and Strengthening Market Share
  • Exit Strategy
  • Mergers & Acquisitions, Investments, Seed Rounds, Initial Public Offering (IPO)
Empowerment Program

Our empowerment program is a community built on virtual and in-class trainings and workshops to integrate the expertise of other programs offered concurrently, to help individuals build healthier lives from inside out.


Week 1 – Diversity and Inclusion

  • Newcomer Settlement and Integration
  • Gender Equity Lens and Acknowledgement
  • Visible Minorities, Racialized Groups, underserved, and BIPOC communities.
  • Treaty 6 Land Acknowledgement

Week 2 – Professional Development

  • Pre-employment Training
  • Capacity Building & Workplace skills
  • Coaching & Mentoring
  • Presentation and Reporting

Week 3 – Financial Literacy

  • Loans and Credit Management

  • Accounting and Financial Planning

  • Tax Filings and Returns

  • Funding Strategies & Opportunities

Week 4 – Mental Health and Wellbeing

  • Self-care

  • Physical Health

  • Cognitive

  • Social

  • Emotional


Leadership Program

Are you looking to enhance your leadership skills? Do you want to know how to lead successfully in tough times? This program is designed with the resources and support necessary to help you be an efficient leader.


Week 1 – Emotional Intelligence and Relationship Management

  • Loyalty & Integrity
  • Self awareness and Self -regulation
  • Social Skills
  • Empath and Social Equity

Week 2 – Corporate Governance

  • Stakeholder Management
  • Transparency & Accountability
  • Fairness and Social Responsibility
  • Diversity and Inclusion

Week 3 – Coaching & Mentoring

  • Applications of 5 C’s of Coaching
  • Performance Management
  • Need Assessment and Resource Planning
  • Knowledge Transfer and Technical Exchange

Week 4 – Communication Management

  • Pitch, Speech and Presentation Proficiency
  • Contextual Analysis and Negotiation
  • Messaging, Transmission and Reporting
  • Encoding and Decoding
Digital Literacy Program

Our digital literacy masterclass by experts in the field, is designed to take you to the next level both in your business and career. At this training, you would be introduced to different technologies and tools. You would also have the opportunity to upskill.


Week 1 – Website Design and Development

  • Learn the fundamentals of coding and create beautiful interactive websites from scratch using the framework of your choice
  • Teach others coding and use your skills to help them get a job in the real world.
  • Become an expert using HTML, CSS, WordPress, Bootstrap, PHP, AJAX, jQuery, and So Much More!
  • Complete a multiple framework project with us and continue to learn and grow as a developer, long after the course concludes

Week 2 – Software Development

  • Basic introduction to programming with Microsoft .Net and C#
  • Insight into how to think like a developer by understanding a broad range of topics around software development
  • Develop a plan to convert your learning and practice into a real job in the software dev. industry.
  • Introduction to the Software Development Master Class for Absolute Beginners program, of which this is part 1

Week 3 – Digital Communication

  • Pulse code modulation and baseband communication
  • Digital marketing including Facebook, Twitter, Instagram, YouTube, LinkedIn etc
  • Virtual communications – Zoom meetings, Webinars, Teams, ERP, etc.
  • Marketing automation – Email marketing, SMS, Newsletters etc.
  • Search Engine optimisation (SEO)

Week 4 – Business Analysis and Data Management

  • Business Analysis Fundamentals
  • Requirements gathering and definitions
  • Identifying and mitigating business risks using process flows and test cases
  • Data Management Fundamentals
HER-conomy Components